Founded by Mr. Motilalji Bhakkad, whose roots traced back to the salt trade in Jaipur, our journey began with a humble yet industrious spirit. In 1947, Mr. Bhakkad and his four sons moved to Jalna, Maharashtra, and ventured into trading dry chillies under the name Mohanlal Bhakkad Mirchiwale. As the next generation stepped in during the 1960s, our horizons expanded, leading to the establishment of Dinesh Kumar and Company. By 1975, our dedication and commitment had earned us the prestigious title of the finest chilly traders in the Marathwada region.
In 1990 Mr. Satish Bhakkad introduced grinding machines, revolutionizing our operations. This marked the genesis of Vaidehi Industries in 1992, where we began grinding spices such as chilli, turmeric, and coriander. Under the visionary leadership of Mr. Satish Bhakkad and his son, Mr. Aadesh Bhakkad, we diversified our product range, launching the renowned brands Amrut Masale and Apurva Masale in 1992 and 1994 respectively. With a keen focus on quality and authenticity, both brands swiftly gained recognition, backed by meticulous adherence to food safety standards and certifications.
We envision a world where the richness of flavours brings joy and adds value to every meal.
We strive to be the leading provider of premium spices, enriching culinary experiences with quality and commitment.
Our mission is to deliver high-quality spices that inspire taste and goodness in the kitchen.
We are focused on sourcing the finest ingredients, upholding stringent quality standards, and fostering sustainable practices to ensure the delight of our customers and the communities we serve.
Our core values are the pillars of our success. We adhere to them in all our endeavours.
We uphold uncompromising standards to deliver spices of unparalleled freshness and flavour.
Our commitment is to exceed expectations, ensuring every customer’s culinary journey is a delightful one.
We believe in collaborative relationships built on trust, transparency, and mutual success, with our employees as well as associates.
We are dedicated to responsibly sourcing ingredients and minimizing our environmental footprint to preserve the flavours of today for generations to come.
